What Most Business Owners Don’t Know About Google Ads

Paid advertising provides your business with more visibility in a challenging landscape where companies are fighting to get the best spots on search engine results to gain more traffic. While organic SEO is critical to your success, you need paid advertising, such as Google Ads, to improve visibility and build credibility. However, many business owners don’t realize a few things about Google Ads, which can make it more challenging to generate the traffic you want. 

It Requires Some Trial and Error

If you’re just getting started with Google Ads, the truth is that you are at a disadvantage among your competitors who have already been using it for years. These companies have already gone through the trial-and-error process and are more familiar with what works for them and what doesn’t. As you start, you can learn from your competitors’ strategies, but you will also need to go through some trial and error yourself. This process can take some time and may seem costly, but it will pay off in the long run when you can participate on a more even playing field.

Good Keywords Cost More 

While it’s true that you can be successful by choosing lesser-known keywords that have a significantly lower cost-per-click, it’s also essential to understand that you will need to pay more if you want to generate more significant traffic to your website. Unfortunately, if you want to tap into the power of more popular keywords, you will need to set aside more for your marketing budget. However, it will often pay off in the long run, giving you the increased traffic and conversions you require.

Target Multiple Audiences at Once 

One of the advantages of using Google Ads for your business is the ability to target multiple audiences at once. Some paid advertising methods only allow you to target one segment of your audience with each advertising campaign. While you can duplicate the content across multiple advertising campaigns, it can trigger problems due to identical content in multiple locations. Instead, Google Ads provides the necessary tools to put your advertisements in front of more than one audience at a time, preventing duplicate content without forcing you to choose between your audience segments or create unique content for each one.

PPC Advertising Offers Faster Results

While no marketing strategy will give you instant results, the fact is that Google Ads, like many other PPC advertising platforms, offers much faster results than many other marketing methods. Your ads will post immediately, giving you the visibility you want to start driving traffic to your website more quickly. Because these advertisements are shown to individuals who meet the criteria you set, you can rest assured that those visitors have a higher chance of converting to customers than those who may find your website through other avenues.

You Can Target Competitors

One strategy many businesses overlook with Google Ads is the ability to target competitors to drive more traffic to your website instead. Because you can choose just about anything for your keywords and many people conduct branded searches when looking for a business, if you run an ad or two under your competitor’s name as a keyword, you can force your business to show up in the search results when an individual uses their name in the search engine. This tactic is commonly used to build visibility and remain more competitive.

If you’re interested in using Google Ads to leverage your business, contact us to develop the most effective strategy to give you the best results.